clipped from adage.com

It's Web 3.0, and Someone Else's Content Is King

Aggregation, not as a sidelight but as more of a focus, is a mission change for media, and there's a case for it, to be sure. Time and attention have limits, but the universe of content, it seems, does not. So finding a way to quickly and cleanly deliver relevant news is important.

Welcome to the era of the aggregator.

organizations are getting hip to the reality that they can't depend on being destinations, so they're adding to their websites features that facilitate sharing and aggregation in ways that often take the content and the reader off-site. In short, they're finding ways to make their product an easily transportable commodity.